Digital Marketing Decoded: 10 Essential Terms Every Business Owner Should Know
Search Engine Optimization (SEO):
What it is: Making your website more visible on search engines.
Why it matters: Helps people find your business online.
Pay-Per-Click (PPC):
What it is: Online ads where you pay each time someone clicks.
Why it matters: Drives immediate, targeted traffic.
Conversion Rate:
What it is: The percentage of website visitors who take a desired action.
Why it matters: Shows how effective your digital marketing efforts are.
Content Marketing:
What it is: Creating valuable content to attract and engage your audience.
Why it matters: Builds trust and long-term relationships.
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Social Media Engagement:
What it is: Interaction on social media – likes, comments, shares.
Why it matters: Boosts brand visibility and shows connection with your audience.
Email Marketing:
What it is: Using email to communicate with your audience.
Why it matters: Cost-effective way to engage and drive conversions.
Analytics:
What it is: Collecting and analyzing data for insights.
Why it matters: Helps refine and optimize your digital strategies.
Keyword Research:
What it is: Finding words people use in online searches.
Why it matters: Guides content creation for better online visibility.
Landing Page:
What it is: A dedicated web page for a specific campaign.
Why it matters: Improves the effectiveness of ads and lead generation.
Call-to-Action (CTA):
What it is: A prompt encouraging a specific action (e.g., "Sign Up").
Why it matters: Guides users towards desired actions, increasing conversions.
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